I have a story about customer service that happened this week. I’m reading Edmund Morris’s book about Thomas Edison, which he tells from the end and works back to the … READ MORE
What we can learn about business from the Blitz in 1940
There are plenty of great business books out there, giving you ideas on how to improve all aspects of your business. To be honest, I prefer to read histories and … READ MORE
Lessons from the Tortoise and the Hare
I’m sure you all remember the story of the tortoise and the hare. The hare is much faster than the tortoise and he gets off to a much faster start … READ MORE
We’re still recruiting patients even during Covid
Many of you may know that we recruit many of the patients and caregivers in our Rare Patient Voice patient panel by going to patient events like conferences, walks and … READ MORE
Let’s Name our Zebra Mascot – but not Zebra McZebface!
Thanks for the tremendous response we’ve received to help us name our Zebra mascot! We’ve received hundreds of names. And not just the names, but great thinking behind the names. … READ MORE
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