I’ve been noticing lately that many companies with patient panels or communities that conduct market research also engage in direct marketing or advertising with their patients. They’ll send out a … READ MORE

I have a story about customer service that happened this week. I’m reading Edmund Morris’s book about Thomas Edison, which he tells from the end and works back to the … READ MORE

There are plenty of great business books out there, giving you ideas on how to improve all aspects of your business. To be honest, I prefer to read histories and … READ MORE

Many of you may know that we recruit many of the patients and caregivers in our Rare Patient Voice patient panel by going to patient events like conferences, walks and … READ MORE