• Home
  • About Us
    • Meet Our Team
    • Vision, Mission and Core Values
    • Trusted Partners
    • Giving Back
    • In the News
    • Awards
    • Careers
  • For Patients
    • Study Opportunities
    • Clinical Trial Opportunities
    • Sign Up to Participate
    • Types of Research
    • Find Us in the Community
    • Frequently Asked Questions
    • Testimonials
    • How We Use Your Information
    • Newsletters
  • For Researchers
    • Patient/Caregiver Panels
    • Pricing
    • Proposal Requests
    • Frequently Asked Questions
    • Industry Conferences
    • Diseases
      • Hemophilia
      • Multiple Sclerosis
      • Breast Cancer
      • Diabetes
      • Multiple Myeloma
      • Epilepsy
      • Non-Small Cell Lung Cancer
      • HIV
  • Referral Program
  • Blog
    • Patient Blog
    • Business Blog
  • Sign In
  • Case Studies
    • The Long and Winding Road to Care
    • Health Literacy Initiative’s PSA
    • Patient Perspectives on Clinical Trial Participation
    • Patient Journeys and Insights for Oncology and Rare Diseases
    • Market Access: A Patient Perspective
    • The Impact of Rare Diseases on Patients and Caregivers
    • The Role of Patient Advocacy Groups
    • Zebras Do Exist: The Diagnostic Odyssey of Rare Disease Patients
    • Patient Insights on Telehealth: A Case Study
    • Hearing is Believing: Reducing Barriers to Amplify the Patient Voice

Rare Patient Voice

Helping Patients with Rare Diseases Voice Their Opinions

  • Home
  • About Us
    • Meet Our Team
    • Vision, Mission and Core Values
    • Trusted Partners
    • Giving Back
    • In the News
    • Awards
    • Careers
  • For Patients
    • Study Opportunities
    • Clinical Trial Opportunities
    • Sign Up to Participate
    • Types of Research
    • Find Us in the Community
    • Frequently Asked Questions
    • Testimonials
    • How We Use Your Information
    • Newsletters
  • For Researchers
    • Patient/Caregiver Panels
    • Pricing
    • Proposal Requests
    • Frequently Asked Questions
    • Industry Conferences
    • Diseases
      • Hemophilia
      • Multiple Sclerosis
      • Breast Cancer
      • Diabetes
      • Multiple Myeloma
      • Epilepsy
      • Non-Small Cell Lung Cancer
      • HIV
  • Referral Program
  • Blog
    • Patient Blog
    • Business Blog
  • Sign In
  • Case Studies
    • The Long and Winding Road to Care
    • Health Literacy Initiative’s PSA
    • Patient Perspectives on Clinical Trial Participation
    • Patient Journeys and Insights for Oncology and Rare Diseases
    • Market Access: A Patient Perspective
    • The Impact of Rare Diseases on Patients and Caregivers
    • The Role of Patient Advocacy Groups
    • Zebras Do Exist: The Diagnostic Odyssey of Rare Disease Patients
    • Patient Insights on Telehealth: A Case Study
    • Hearing is Believing: Reducing Barriers to Amplify the Patient Voice

Helping patients and caregivers share their voices

Understanding Healthcare Market Research and Its Importance Today

February 5, 2021 Wes Michael

Market research is the best method for knowing and understanding customers, specifically their needs, wants, expectations, and buying habits. By giving a clear direction and removing the guesswork when coming up with new products and services, the findings of these studies are vital to the marketing strategy and product development of an industry producer. Through market research, producers and service providers can get a clear picture of what customers need and focus their resources on fulfilling these needs.

In healthcare, market research is crucial for discovering the needs of the industry’s members, from pharmaceutical companies to hospitals to patients. The focus of market research for healthcare, however, are often the patients and caregivers. Improvements in healthcare ultimately aim to raise the quality of patient experience.

In other words, healthcare market research is about gathering opinions, recommendations, and facts. Their findings often become a cornerstone for innovations in the healthcare industry.

Types of Market Research in Healthcare

Market research for healthcare can be conducted through any of these formats:

  • In-depth, one-on-one interviews – Patients and caregivers can be sensitive about their privacy. For some, it takes time before they feel comfortable enough to share all of their concerns and expectations. One-on-one interviews help researchers get all the data they need and keep the patient’s information strictly confidential.
  • Focus groups – This method is best for companies that are developing new products and services. One-on-one interviews may give researchers lots of insight, but sometimes it is only during brainstorming sessions that certain ideas take shape. Focus groups can also bring together patients with the same medical condition to share their experiences in one discussion group. The conversations between different patients and caregivers are often eye-opening and a valuable source of information for researchers.
  • Enthographic research – This method is a combination of interviews and observations of research participants. Many consider it to be the most accurate source of data. With interviews, respondents have to rely on their memory and might not be very accurate with their answers. Ethnographic research, on the other hand, can verify testimonies by observing the participants in real time survey research.

The Benefits of Healthcare Market Research

Here is a list of the benefits that industry members get from market research:

  • Helps companies stay competitive and innovative.
  • Identifies the strengths and weaknesses
  • Increases knowledge
  • Helps producers spot potential problems

How It’s Done

Researchers typically need to find enough people who can be a part of their study. They and their sponsors often go out in the field and do everything themselves: recruit patient respondents for the market research, conduct the study, collect data, interpret the findings, and offer suggestions or solutions to the pain points.

There is, however, an easier method: sampling patient panels.

Patient Panels: Simplifying Market Research for Healthcare

Patient panels refer to the groups of patients who are assigned to a doctor or medical team. They are assembled in such a way that patients with similar conditions and healthcare needs belong to one group. They all share the same physician and medical team.

Touching base with patient panels and getting them to become respondents to a healthcare market research is cost-effective and time saving. If researchers need to get market data about Hemophilia, Multiple Sclerosis, Breast Cancer, or Diabetes, all they need to do is get in touch with physicians who specialize in these diseases and ask information on how to recruit their patient panels as research subjects.

Rare Patient Voice Does the Work for You

Take advantage of the conveniences patient panels offer and get in touch with Rare Patient Voice. We connect patients and caregivers with healthcare market researchers. We help the former get their needs and concerns through to researchers and, hopefully, to the pharmaceutical companies and healthcare providers.

Determine your next steps as healthcare providers by conducting market research. Get in touch with Rare Patient Voice and submit a proposal request for patient or caregiver samples.

Filed Under: Meet The Patients

More Patient Videos

Share This Video

Latest Blog Posts

  • Weekly Warrior: Meet Harper
  • Weekly Warrior: Meet Eric
  • Meet Our Team: Chris Cooper, Senior Project Manager
  • Weekly Warriors: Meet Morgan and Maddison
  • Weekly Warriors: Meet Sebastian and Christopher

Check Out Our YouTube Channel!

https://youtu.be/cfjkqh5Ykp0
HTML tutorial

Read Our Newsletter

Read our Newsletter
What’s New at Rare Patient Voice?

Rare Patient Voice

711 Hampton Lane
Towson, Maryland 21286
ContactUs@RarePatientVoice.com
(443) 986-1949


Visit our international site, rarepatientvoice.global


Careers


For Patients

  • Learn about us
  • Vision, Mission and Core Values
  • Sign up to participate
  • Find us in the community
  • Read our blog for patients
  • Privacy Policy

For Related Groups

  • What is the Rare Patient Voice referral program?
  • Are you a researcher?
  • Read our blog for businesses

   Instagram TikTok

     
     

Rare Patient Voice, LLC, Market Research, Towson, MD

Rare Patient Voice, LLC, Market Research, Towson, MD

©2023. Rare Patient Voice. All Rights
Reserved. Privacy Policy | Sitemap

©2023 . All Rights Reserved.

Copyright © 2023 · Genesis Framework · WordPress · Log in

Search Our Website

We use cookies to ensure the best experience with Rare Patient Voice. By clicking “Accept”, you agree to our privacy policy.
Privacy Policy   |    Cookies    |    Accept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT