I have important news for patients and clients! After 7 years of inviting patients to studies in the US and Canada, we are now expanding to Europe. We’ve begun recruiting … READ MORE
The North Wind and the Sun
In first grade, our teacher, Mrs. Culver would gather us on the floor in the front of the classroom at Sandy Bank school and read stories to us. There’s one … READ MORE
Should companies do marketing to their market research panels?
I’ve been noticing lately that many companies with patient panels or communities that conduct market research also engage in direct marketing or advertising with their patients. They’ll send out a … READ MORE
Some companies have customer service backwards
I have a story about customer service that happened this week. I’m reading Edmund Morris’s book about Thomas Edison, which he tells from the end and works back to the … READ MORE
What we can learn about business from the Blitz in 1940
There are plenty of great business books out there, giving you ideas on how to improve all aspects of your business. To be honest, I prefer to read histories and … READ MORE
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