Have you ever seen those ads on billboards, bus stop benches, or newspaper boxes that proclaim, “You’ve just proved these signs work!” A bit cheesy, and all they have proved … READ MORE

Halloween is coming. I’m wearing my orange sweatshirt! I was thinking, Halloween has a lot in common with market research. People go door to door, just as early market researchers … READ MORE

As you can imagine, we see lots of screeners! We have to go through them in detail to see what patient types and subtypes you want, and to clean them … READ MORE

We at Rare Patient Voice are conducting more and more studies that involve Institutional Review Boards – IRBs. These are often Health Economics Outcomes Research -HEOR. Sorry for all the … READ MORE