Have you ever seen those ads on billboards, bus stop benches, or newspaper boxes that proclaim, “You’ve just proved these signs work!” A bit cheesy, and all they have proved is that you have seen the sign, not how many others did, and not that anyone acted on the message. But still, it has a point. And I’ll say the same thing – you are looking at my Linked In post, “proving” that Linked In works. Actually, I have better proof in the results we’ve seen, growing our client base for patient recruiting by several hundred new clients!
I’m going to do several Linked In posts sharing some tips and tricks that have worked with us on Linked In. Here is the first: One way to grow your Linked In network.
The more relevant people, that is, clients and potential clients, you have in your network, the more your word will get out. Not only do more of them see your posts because they are connected with you, but their connections will see what they liked or reshared. One way I’ve grown my Linked In connections is through linking in with people at conferences and trade shows. That seems pretty obvious. You meet someone, get their card, and you can invite them to link in. You can say, “great to meet you at the TMRE Conference last week in Vegas, I’d like to connect.” But here’s where you can take it a step further. Most conferences will provide lists of attendees – on paper or on their conference app. Look through these for the people you didn’t get a chance to meet. Send an invite saying something like, “Sorry I didn’t get a chance to meet you at TMRE last week in Vegas. If you need patients, please let us know. I’d like to connect.”
You don’t need their email to find them on Linked In, and it is less stalkerish than guessing their email and writing them. Linked In is a bit more casual. And I can’t tell you how many have been glad to connect, and ask for more info, even send a bid request right at that point!
Stay tuned for more of our Linked In tips and tricks!