On this episode of “Ponderings from the Perch,” the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with RPV Senior Vice President Pam Cusick about the critical importance of including patient perspectives in healthcare research and product development. They discuss how patients with medical conditions are the true experts of their experiences, yet historically, they have been underrepresented in developing products and services meant to serve them.
The episode can be listened to now: https://podcast.littlebirdmarketing.com/how-inclusive-research-drives-innovation-and-marketing-strategy-in-healthcare
