Fraud in market research presents significant risks to businesses, consumers, and the credibility of the industry as a whole. When practices such as falsifying survey responses, fabricating data, or using unqualified participants occur, ultimately, the accuracy of the research is compromised. This can lead to poor decision-making, as companies may base their strategies, product development, or marketing campaigns on unreliable information.
Ultimately, the risks of fraud in market research highlight the need for new approaches to ensuring authenticity. In Fraud Fighters: How one recruitment company fought back, Rare Patient Voice founder and president Wes Michael will share his experiences with bad actors and inauthentic panelists, and the steps he and RPV have undertaken to ensure authenticity in the company’s panel of over 150,000 patients and family caregivers of rare and non-rare diseases. Relevant for all market research executives as well as students, Fraud Fighters will shed light on this important topic, and what one patient recruitment company is doing about it.
Register now for this webinar, hosted by ESOMAR. It promises to be a thought-provoking discussion!
https://event.on24.com/wcc/r/4774498/F606A5C52A00E9790EF80F947637D122
