Before market researchers can do any insightful analysis, they must have quality data. With click farms, survey-taking bots, and other manners of fraudsters running rampant online, maintaining strict standards is more important than ever. Our reputation, and our clients’ reputations, depend on ensuring that our respondents – their project respondents – are authentic.
“I have been in market research for over 40 years, but until starting my current venture in 2013, I didn’t know the extent of the issue that fraud is in our industry,” said Wes Michael, President and Founder of Rare Patient Voice. “Here’s something you may not know: Our industry isn’t alone in being upset! When I tell our patients that some people will pretend to be a patient to take part in a study, they get irate. They say, ‘I don’t even want to have my disease and they are pretending to have it?'”
Wes recently chatted on Zoom with Bob Lederer, acclaimed host of “Research Business Daily Report,” on this topic – and the steps Rare Patient Voice takes to ensure our respondents are who they say they are and that our panel is clean. Check out the interview here: