Market research is crucial for the healthcare industry to stay innovative and aware of the needs of patients. The findings from these studies inform industry players on how to engage patients and their caregivers better, earn their confidence and patronage, discover new needs, and enhance existing products and services through practical, profitable means.
To achieve the goals of market research in healthcare, information must come from the most relevant members of the industry: healthcare providers, hospital administrators, patients, families, and medical product retailers and manufacturers. Healthcare is a people-centered industry, which means that the very people it serves — the patients — must be largely represented no matter what methodology researchers use to gather information.
One of the best means of getting first-hand patient feedback is to get in touch with patient panels.
What Is a Patient Panel?
A patient panel is a group of patients who sign up to participate in research and share their experiences.
Why Should Research Market Researchers Use Patient Panels?
Patient panels focus specifically on identifying patients with different diseases and conditions who are interested in participating in research. They have agreed to participate in surveys, even long-term studies, because they know that helping researchers develop medical products and healthcare services today could benefit them in the future.
The Benefits of Patient Panels
Below are other advantages of conducting healthcare market research with a patient panel provider:
- Interviews can begin faster.
- Researchers can have easier access to the respondents.
Find a Patient Panel for Your Research
The Rare Patient Voice community includes patients and caregivers who are ready to provide input that will benefit healthcare researchers. We focus on giving patients and caregivers a voice in the industry by connecting them with researchers who can potentially turn their insights into services.
Simplify your market research process and send a proposal request for a patient panel that can satisfy your data needs.
Get in touch with Rare Patient Voice today. Visit our website.